What is a Content Management System (CMS) and what can it do for me?
A CMS is a simple and easy way to take control of your website and keep it up to date yourself. It enables you to make changes to the copy (text) on your site but also to add images, files and media yourself. It is as simple as copying and pasting your text then occasionally adding a little formatting.
News Items
Do you want regular news items to appear on your homepage. A CMS can enable you to keep your site looking fresh and interesting.
SEO
If search engine optimization is important to you then a CMS can give you control over your keywords, titles, links etc everything needed to improve you SEO especially with the help of tools such as word tracker. Search engines also really like up to date websites.
Multiple Users
If your company have a number of people who are likely to add copy or make changes to the site then the CMS also allows multiple users with individual passwords to maintain the site individually from separate machines.
Cost
With a CMS once you have paid for the set up of the site there are no ongoing maintenance costs, the site is in your hands completely.
Lastly you benefit from being able to expand the functionality and add extra features to your site:
• RSS feeds – If you have regularly updated copy RSS feeds allow your users to view the site information quickly from one place, so they do not have to keep remembering to visit your site.
• Newsletters – To do mass mailings of any type a CMS beautifully integrates your website with your newsletters and clients. They can be automatically added as part of your site content when you mail one out and they can be personalized to each client.
• Blogs – If blogging is your thing integrate one into your site keeping the visual design of your site or have an individually designed Blog.
